2. Analyze the visual elements of the ad, including the font used for words, the color shading, sizing, positioning, etc. How do they support/not support the overall purpose of Adbusters' argument?
The ad for the Blackspot Unswoosher shows an image of the shoe with its different parts labeled. Beneath this image is a description of the product. I am not so sure how effective this advertisement is in selling its product. The text is bold and intense, which is not very appealing in my eyes. They could have been going for this bold and intense font in order to seem just that, though, bold and intense. If this is the case, they achieved their goal and the advertisement is indeed effective. The image of the shoe shows all of the angels and aspects of the shoe. There are also labels pointing to the different parts of the shoe.
For example the recycled tire sole is labeled. It does more than just label what the physical thing is, though. It also labels the sole as “union made”. This “union made” label supports what the shoe was made to do. According to the text below the image it is made out of vegetarian materials, organic hemp uppers, recycled tire soles, and, as is also stated by the label, it is made by a union factory. Obviously this shoe is advertising an eco-friendly, union supporting, shoe.
I do feel that the way the advertisement is set up is quite effective. The whole of the shoe is shown, the pieces of the show are labeled, and labeled in such a way that it supports the ideas behind it, and it features a description of the show at the bottom. If I was a person looking for an eco-friendly shoe than I would be very persuaded by this advertisement and I would want to buy this shoe.
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